![Jayson Tatum Introduces First Signature Shoe on Instagram - Sports Illustrated FanNation Kicks News, Analysis and More Jayson Tatum Introduces First Signature Shoe on Instagram - Sports Illustrated FanNation Kicks News, Analysis and More](https://www.si.com/.image/t_share/MTk1NTc2OTc4MzM2NjU0Mzk3/five-signature-shoes-launching-in-early-2023.jpg)
Jayson Tatum Introduces First Signature Shoe on Instagram - Sports Illustrated FanNation Kicks News, Analysis and More
![The auto-lacing Nike HyperAdapt BB shoes of Boston Celtics' Jayson Tatum are seen as he warms up before their NBA basketball game against the Miami Heat Monday, Jan. 21, 2019, in Boston. ( The auto-lacing Nike HyperAdapt BB shoes of Boston Celtics' Jayson Tatum are seen as he warms up before their NBA basketball game against the Miami Heat Monday, Jan. 21, 2019, in Boston. (](https://c8.alamy.com/comp/2MKMWDY/the-auto-lacing-nike-hyperadapt-bb-shoes-of-boston-celtics-jayson-tatum-are-seen-as-he-warms-up-before-their-nba-basketball-game-against-the-miami-heat-monday-jan-21-2019-in-boston-ap-photowinslow-townson-2MKMWDY.jpg)
The auto-lacing Nike HyperAdapt BB shoes of Boston Celtics' Jayson Tatum are seen as he warms up before their NBA basketball game against the Miami Heat Monday, Jan. 21, 2019, in Boston. (
![In this Feb. 7, 2019 photo, Boston Celtics forward Jayson Tatum stands at the bench area during an NBA basketball game against the Los Angeles Lakers in Boston. He is wearing Nike's In this Feb. 7, 2019 photo, Boston Celtics forward Jayson Tatum stands at the bench area during an NBA basketball game against the Los Angeles Lakers in Boston. He is wearing Nike's](https://c8.alamy.com/comp/2MKH1Y3/in-this-feb-7-2019-photo-boston-celtics-forward-jayson-tatum-stands-at-the-bench-area-during-an-nba-basketball-game-against-the-los-angeles-lakers-in-boston-he-is-wearing-nikes-latest-performance-basketball-shoes-which-from-concept-to-reality-took-about-three-years-to-put-together-or-30-years-depending-on-how-you-count-the-nike-adapt-bb-a-self-lacing-smart-shoe-that-can-be-controlled-by-a-smartphone-gets-released-to-the-public-on-sunday-feb-17-2019-a-date-that-just-happens-to-coincide-with-the-nba-all-star-game-in-charlotte-it-has-a-motor-embedded-within-the-shoe-and-a-heft-2MKH1Y3.jpg)